Designing and making our own collection of outerwear has been over 22 years in the making. Since riding for Dub in the 90s, learning the nuances of what makes great outerwear has been a passion.
Although Damon Way and Alysha Owerka-Moore had left by the time I was on Dub, their legacy continued. To this day, what those two created remains relevant and inspiring, and continues to provide limitless inspiration for our design.
Dub's design sensibility was really the first (and maybe the last) to be able to create a jacket with style that could be worn on hill and off - we're hyped to wear this collection from the peaks of Whistler to the streets of New York.
We've very proud of the collection we built and we hope it gets you excited to get out on the snow with some swagger.
Enjoy