Winter 2024 / 25

I found snowboarding in 1989 when I was 10 years old – a friend’s older brother was into skateboarding and snowboarding. It only took a day on my Blacksnow Edge at the Mt. Seymour rope to become addicted.

BCSA competition circuits followed, road trips with riders 10 years older than me, and a summer job at Option Snowboards solidified my future in snowboarding. With Craig Kelly as my inspiration, I was determined and relentless to become a professional snowboarder.

Eleven years later after magazine covers and video parts, I jumped at the idea to make my own snowboards and launched Endeavor in 2002.

Snowboards are a labour of love – it’s not the easiest category to design and manufacture but it certainly is the most fun. Adding an outerwear and luggage collection completes the eco-system and we’re proud of the collection we have created this season – we know you will love it as much as we do.

Always Endeavor.

- Max