Endeavor was founded in 2002 by professional snowboarder Max Jenke. It was born out of a desire to do things differently. To create products like no others. Focussing on the rider, on design and the emotions that snowboarding evokes.

Based in Vancouver, Canada, we are detail oriented designers, art lovers, fashion enthusiasts, music addicts, free thinkers but above all; we are snowboarders. The constant belief that we can push the design of our products to new levels has always been a driving force behind Endeavor. From working with world renowned artists to developing new technology like our Smoothride Sidewalls, we will Always Endeavor.

We would like to acknowledge that Endeavor Design Inc. operates on the traditional, ancestral and unceded territory of the Tsleil-Waututh (səl̓ilwətaɁɬ), Skwxwú7mesh, and Musqueam (xʷməθkʷəy̓əm) people, commonly known as Vancouver, British Columbia.

Our mantra is to “Always Endeavor” and our community involvement is based on the idea of bringing positive, measurable change to the communities in which we operate in. For us, this is the combination of geography and boardsports.

By providing Indigenous youth with unstructured and semi-structured sports alike, the Indigenous Life Sport Academy (ILSA) creates social change and development within Indigenous communities. ILSA provides Indigenous youth with opportunities to play, express themselves, improve both their mental and physical health, as well as learn skills such as snowboarding, skateboarding, biking, climbing, hiking, and golf that can benefit them long into their adult years.

Zero Ceiling is based in Whistler, B.C. and is committed to ending youth homelessness in BC. For over twenty years, they have been helping young people facing homelessness have a healthy transition to adulthood, providing stability, support, and opportunities so that young people can focus on personal growth.