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Creation has always been a foundation of Endeavor.

The Foundation Series demonstrates this desire and drive to evolve, progress and find inspiration in unique places that are important to us. This winter, the Foundation Series is inspired by texture. We found texture hunting for vintage clothing at the world famous Rose Bowl Market in Pasadena, California. We were inspired by architectural texture at the Los Angeles Museum of Contemporary Art. Materials and finishes of objects, new and old always intrigue us wherever we are around the globe.

Production processes translate this art from concept to object. Matte hits overlay on glossy UV lacquers, layered over textured artwork reflect our inspiration. Lock ups communicate the Endeavor aesthetic through carefully designed icons, custom fonts and vector icons.

The Foundation Series establishes the new standard in snowboard design.

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