FREE SHIPPING ACROSS CANADA

0

Your Cart is Empty

January 25, 2014

We have spent the last few seasons working hard on developing our brand new technology - Seamless Sidewalls. We spent months breaking down our boards and looking at every component to see what we could improve and where we could squeeze more performance. While we were doing this it became clear that one area that had remained relatively unchanged in snowboard design was the sidewall.
Traditional snowboard design uses ABS, a rigid plastic material that's also used to make products like Lego and other toys. ABS is not tough enough for use in snowboards and has poor shock absorption and flex characteristics and can often crack under stress. Added to this it has to be built into a board in sections, cut and trimmed to length and then either glued or stitched onto a wooden core. This process is highly time consuming and generates large amounts of product waste. All of this for a sub par product seemed crazy to us and was the ideal starting point for our innovation.
We have spent the last few seasons working hard on developing our brand new technology - Seamless Sidewalls. We spent months breaking down our boards and looking at every component to see what we could improve and where we could squeeze more performance. While we were doing this it became clear that one area that had remained relatively unchanged in snowboard design was the sidewall.
Traditional snowboard design uses ABS, a rigid plastic material that's also used to make products like Lego and other toys. ABS is not tough enough for use in snowboards and has poor shock absorption and flex characteristics and can often crack under stress. Added to this it has to be built into a board in sections, cut and trimmed to length and then either glued or stitched onto a wooden core. This process is highly time consuming and generates large amounts of product waste. All of this for a sub par product seemed crazy to us and was the ideal starting point for our innovation.


Our first step in creating Seamless Sidewalls was to pick the material we would be using. We looked at the rest of the action sports industry to see what other materials were in use in high impact, tough environments. Skateboarding held the answer with the use of urethane in skateboard wheels. Skateboard wheels have to take tons of punishment on concrete from impacts to slides and bumps to uneven ground. Urethane absorbs vibration, is more flexible yet still rigid and has incredible shock absorbing properties. This made it the ideal material to use.
We created a unique method of production that fuses the sidewall to the core of the board without the need for glueing or stitching and without any joins or seams. This massively reduces both time taken for construction and the amount of material required for a build. Without trimming and cutting of material we are able to reduce waste and therefore our impact on the environment. It also prevents the sidewall from interfering with the natural flex pattern of the boards by alleviating weak points.
When we started testing boards with our new Seamless Sidewall construction we found that the improvement was incredible. On top of a construction method that reduces our impact on the environment we found that the boards were smoother, more comfortable to ride, flexed better and on top of all this were incredible durable.
Our first step in creating Seamless Sidewalls was to pick the material we would be using. We looked at the rest of the action sports industry to see what other materials were in use in high impact, tough environments. Skateboarding held the answer with the use of urethane in skateboard wheels. Skateboard wheels have to take tons of punishment on concrete from impacts to slides and bumps to uneven ground. Urethane absorbs vibration, is more flexible yet still rigid and has incredible shock absorbing properties. This made it the ideal material to use.
We created a unique method of production that fuses the sidewall to the core of the board without the need for glueing or stitching and without any joins or seams. This massively reduces both time taken for construction and the amount of material required for a build. Without trimming and cutting of material we are able to reduce waste and therefore our impact on the environment. It also prevents the sidewall from interfering with the natural flex pattern of the boards by alleviating weak points.
When we started testing boards with our new Seamless Sidewall construction we found that the improvement was incredible. On top of a construction method that reduces our impact on the environment we found that the boards were smoother, more comfortable to ride, flexed better and on top of all this were incredible durable.

Seamless Durability


When testing our Seamless Sidewalls we found that the durability of our boards was improved. This picture was taken at Baldface Lodge and shows what happens when you hit a hidden rock in deep snow. The base was trashed, the edge pulled out and the topsheet cracked but our Seamless Sidewall remained fully intact and perfectly fused to the core. Although this board was beyond repair it showed what we had achieved and that once terminal impacts would no longer mean a dead board.
When testing our Seamless Sidewalls we found that the durability of our boards was improved. This picture was taken at Baldface Lodge and shows what happens when you hit a hidden rock in deep snow. The base was trashed, the edge pulled out and the topsheet cracked but our Seamless Sidewall remained fully intact and perfectly fused to the core. Although this board was beyond repair it showed what we had achieved and that once terminal impacts would no longer mean a dead board.


It was clear that this new innovation was going to be game changing. We quickly rolled it out into our entire range for this season and started showing it off. In recognition of this development we have just been awarded an ISPO Gold Award in the Action Segment for Materials and Construction. This is a highly prestigious award that honours the most exceptional sporting goods. ISPO is the worlds largest action sports and outdoor tradeshow and the voting jury for the award is made up of independent sports business professionals.
It was clear that this new innovation was going to be game changing. We quickly rolled it out into our entire range for this season and started showing it off. In recognition of this development we have just been awarded an ISPO Gold Award in the Action Segment for Materials and Construction. This is a highly prestigious award that honours the most exceptional sporting goods. ISPO is the worlds largest action sports and outdoor tradeshow and the voting jury for the award is made up of independent sports business professionals.


“Unlike many technological advances, Endeavor’s Seamless Sidewall Technology remains relatively well hidden from sight. But just because you can’t see it, doesn’t make it any less radical or game changing. This advanced construction technique replaces the standard multi-part sidewall with a seamless sidewall along the whole outside edge of the board; this not only increases durability but also helps to create a better riding snowboard. The fact that this innovation came not from one of snowboarding’s big players, but from one of the smaller and less well-known brands, proves that there is still innovation and progression going on out there; it just takes someone with a fresh concept to challenge what we have taken for the status quo.” Jeremy Sladen, Snowboard Operations Manager at The Snowboard Asylum and ISPO jury member.
“Unlike many technological advances, Endeavor’s Seamless Sidewall Technology remains relatively well hidden from sight. But just because you can’t see it, doesn’t make it any less radical or game changing. This advanced construction technique replaces the standard multi-part sidewall with a seamless sidewall along the whole outside edge of the board; this not only increases durability but also helps to create a better riding snowboard. The fact that this innovation came not from one of snowboarding’s big players, but from one of the smaller and less well-known brands, proves that there is still innovation and progression going on out there; it just takes someone with a fresh concept to challenge what we have taken for the status quo.” Jeremy Sladen, Snowboard Operations Manager at The Snowboard Asylum and ISPO jury member.

Leave a comment

Comments will be approved before showing up.

Subscribe

Come Join Us