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Grade Eh!:
1718 New Standard

October 23, 2017

We're proud to announce that the 2018 New Standard has been awarded a Grade Eh! standard award by Snowboard Canada in the All Mountain category. Every year Snowboard Canada takes products from across the industry and gives them out to testers ranging from dirtbag freestyle heros to certified coaches and backcountry guides. Each board is put through their paces and ranked on a ton of different factors. At the end, everything is counted up and the highest scoring boards are awarded the Grade Eh! award. We're super happy for the new Standard to be awarded this and hope you will enjoy riding it as much as we have enjoyed creatign it.
We're proud to announce that the 2018 New Standard has been awarded a Grade Eh! standard award by Snowboard Canada in the All Mountain category. Every year Snowboard Canada takes products from across the industry and gives them out to testers ranging from dirtbag freestyle heros to certified coaches and backcountry guides. Each board is put through their paces and ranked on a ton of different factors. At the end, everything is counted up and the highest scoring boards are awarded the Grade Eh! award. We're super happy for the new Standard to be awarded this and hope you will enjoy riding it as much as we have enjoyed creatign it.
The New Standard was the first board to come out of our Archetype lab underneath our office in Vancouver, BC. We wanted to produce a board that changed the game. Something that flipped what people thought about snowboards on its head. We wanted to create the new standard by which all other boards would be judged. The New Standard is one of our favourite boards due to the combination of flex, profile and shape. The true twin shape allows you to take the board from cruising slopes to laps in the park without even blinking. A softer flex gives enough playfulness to throw it around but plenty of stability to charge. Our 3D camber profile combines the stability and performance of a traditional camber profile but with a 3D nose and tail for unmatched powder performance. With the best of everything, the New Standard is a board to be reckoned with.
The New Standard was the first board to come out of our Archetype lab underneath our office in Vancouver, BC. We wanted to produce a board that changed the game. Something that flipped what people thought about snowboards on its head. We wanted to create the new standard by which all other boards would be judged. The New Standard is one of our favourite boards due to the combination of flex, profile and shape. The true twin shape allows you to take the board from cruising slopes to laps in the park without even blinking. A softer flex gives enough playfulness to throw it around but plenty of stability to charge. Our 3D camber profile combines the stability and performance of a traditional camber profile but with a 3D nose and tail for unmatched powder performance. With the best of everything, the New Standard is a board to be reckoned with.

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